LET THE SHOW BEGIN!

Dubai Fashion Week® Designer Applications Open, by Invitation Only

Dubai, UAE, 17th July 2011: Capital Marketing, the owner of Dubai Fashion Week (DFW) has now opened the application process inviting designers to participate in the next season of DFW Spring/Summer 2012 (SS12), which will run from 20th to 24th October 2011 at The Arena, Dubai World Trade Centre. There are three categories which designers can apply for; the individual collection show, the group collection show and the emerging talent show.

Designers partaking in the individual collection show category must be established designers who have consistently proven to be operating a viable business over a number of seasons. The group collection show category is open to established designers with a proven production capability who are continuing to build their brands' reputations and gain increased national and international exposure and sales.

Finally, showcasing some of the most promising talent in the region, is the emerging talent category. As a symbolic reflection of DFW's unwavering commitment to discover and support hidden talent from the region, the emerging talent category returns for its 10th season, as a launch platform for young and upcoming designers.

Commenting on the opening of designer applications and the upcoming season, Simon Lock, the newly-appointed Creative Director of DFW said, "My greatest joy has been working with designers and helping them realize their dreams, whether it be launching themselves in their home market, expanding their business internationally or just introducing them to others in this amazing global business." "Whether a designer of Abayas, haute couture or ready-to-wear collections, DFW is designed to deliver real return on the investment designers make through participation in DFW. Designers can also look forward to seeing a much more focused marketing program for DFW as we further strengthen our role in the region as 'The Middle East Fashion Week'."

"We will continue to work closely with designers to identify the outcomes they can expect in terms of optimizing media exposure, engaging with buyers, and enhancing the positive commercial impact on their business," said Umang Suri, COO, Capital Marketing.

Rohit Sabikhi, CEO, Cranberry ME and Event Director, DFW, said, "The DFW team have had a series of very promising meetings with local, regional and international designers, about taking part in the upcoming season. With the designer application process now open, we look forward to receiving positive responses over the next few weeks, as they confirm their participation in DFW SS12."

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