NEW GENERATION GUIDELINES

Dubai Fashion Week with its ?New Generation? initiative will provide a common platform for young, emerging designers from across the UAE and rest of the Middle East region, to reach the local and international fashion delegates from the buying industries and media. The ?New Generation? will be given an opportunity, via a group collection show, to interact with and develop business relationships with the local and international industry.
All contestants will go through an entry selection process and a maximum of three (3) - four (4) designers will be selected by a panel of judges comprising the Advisory Board members and the sponsor?s representative.

CRITERIA FOR SELECTION

? The contestant should have been in business under one label name for not more than 3 years.
? Sponsor of the show will have the opportunity to discuss and integrate branding opportunities with the final collections showcased by the selected designers.
? All collections will be ready-t0-wear.

REQUIREMENTS (PLEASE SUBMIT ON A CD)

? Designer biography/resumé.
? Label background.
? Colour images of most recent collection.
? 100 words synopsis about your label for publicity purposes (MANDATORY).
? List of stores you are retailing from, local and international presence, if applicable.
? Any experience or participation at international fashion week/fashion, if applicable.
? Any rewards or recognition?
? 2 copies of recent photographs for use in the printing of souvenir program and in other promotional and publicity materials, upon selection.
? Any 2 samples from your previous collection.
? Any sketches/interpretation for your future collection.

JUDGES

The panel of judges is made up of the Advisory Board Members, who are prominent personalities in the field
of apparel retail, fashion design and journalism, and the sponsor?s representatives.